I helped build Etsy’s craft supplies market, ETSY STUDIO, developing naming, brand tone and writing and creative directing their launch campaign, including teaser videos and digital ads.
We also partnered with JetBlue to create a unique crafting pop up in Terminal 5 to entertain delayed travelers, and all the other bored people in airports (so, everyone).
Working with Strange Beast I directed a series of stop motion loops for the launch of Etsy Studio, a new materials marketplace from Etsy. This is an edit of those loops created for social media.
Credits:
Etsy
Associate Creative Director, Design - Katie Potochney
ACD, Copy - Madeleine Di Gangi
Producer - Laura Ferguson
Strange Beast
Director - Andy Martin
Producer - Kate Myers
Exec Producer - Kitty Turley
Shot at Clapham Road
DOP - Matthew Day
Gaffer - Caspar Jones
Camera Assist - Toby Goodyear
Animator - Andy Biddle
Lead Model Maker - Rebecca Manley
Art Dept Assist - John Harmer
Art Dept Assist - Garry Rutter
Runners - Natasha Pollack & Ella Sando
AFX Clean Up - Perrie Murphy & Reuben McNaughton
Grade - Absolute Post
Uploaded by Squarespace on 2016-05-04.
