As a creative director at Etsy, I helped oversee the brand design team in our New York and Berlin offices. I also helped develop the global brand strategy, brand voice guidelines, consumer segmentation, corporate values, and a whole lot in between.

I worked on all sorts of different projects across markets - from consumer facing social campaigns to digital seller guides to beautiful mailers sent to our wholesale clients to event partnerships with John Lewis, West Elm, and Galeries Lafayette.