A word that gets tossed around a whole lot in copywriting and communication in general is 'voice'. Brief after brief, campaign after campaign, there comes the all-important manifesto. It's a chore to many, but I truly enjoy making a brand's voice human, conversational, and yes, like-able.

Here's a sampling of some manifestos I've written - from the super strategic to the meaningful to the slightly more whimsical:

BRAND MANIFESTOS