Birds Eye wanted a way to get people buying more vegetables. So we considered two major truths:

1. The more color you have on your plate, the better you feel.
2. Everyone's always taking pics of their food.

We combined these to make one simple, fun mobile app - snap a photo of your food, and it will analyze the amount of color (or colories) in that meal. The more colories you count, the more rewards you get - either veggie discounts or veggie donations to Feeding America.