As a creative director at Etsy, I helped oversee the brand design team in our New York and Berlin offices. I also helped develop the global brand strategy, brand voice guidelines, consumer segmentation, corporate values, and a whole lot in between.
It’s always rewarding when your brand strategy line ends up as the campaign tag line. Also, when your words are said out loud by Nick Offerman.
I also played client on Etsy’s first ever advertising campaign "Difference Makes Us" , which taught me how to see creative from the other side of the table, how to truly judge ideas from a business perspective, and perhaps most importantly, how to empathize with clients.